Over the years, I’ve had a lot of people reach out and ask how they can get started as a breaker. And I get it…breaking is fun! You’re opening packs, pulling big hits, and sharing the excitement with a live audience. But here’s the truth: it’s also real work. There’s way more to it than just firing up a livestream and ripping some wax. If you’re serious about turning your passion into a legit business, you’ve got to be ready to plan, hustle, and stay consistent. That’s why I put together this guide to walk you through the key parts of breaking, from building an audience to managing your money and everything in between. Most of these are continuously evolving and require constant attention. I’ll also admit that there’s more than a couple where I still struggle. But whether you’re just thinking about getting started or looking to level up, these lessons will give you a solid roadmap to move forward.
Here’s the first lesson…
Lesson 1: Build Your Audience
Getting your audience hooked is absolutely crucial if you want to be a successful breaker, but honestly, it’s one of the hardest parts. With so many scammers and shady sellers floating around, a lot of buyers tend to stick with breakers they already know and trust. It’s nothing personal, but people are naturally a little risk-averse when it comes to handing over their money for a product they can’t touch yet. So don’t expect to blow up overnight…it takes time.
The good news is, there are tons of ways to get yourself out there. Platforms like YouTube and Facebook are perfect for starting out. You can go live with your breaks, post videos of your hits, share updates about upcoming products, and just interact with people. Consistency is key here. You don’t have to be fancy, just show up regularly, keep your energy positive, and let people get to know you.
Also, make sure your content actually looks and sounds good. You don’t need a Hollywood setup, but a decent camera, good lighting, and clear audio go a long way toward making people feel comfortable buying from you. The more professional and trustworthy you seem, the more likely people are to take a shot on your breaks. And don’t just post and ghost…reply to comments, say thanks, joke around a little. The more you engage with your viewers, the faster you’ll start building a loyal group of regulars.
Bottom line: building an audience takes effort, patience, and a little hustle, but once you start to get some momentum, everything else becomes way easier.
Thanks for reading this lesson. I’ll be back soon with Lesson 2: Getting Product.
Jaime breaks as The DJAWN Group several nights a week on Breaker Toolbox. If you have any questions or are interested in becoming a breaker, contact him on Facebook or via email.
