Missed Lesson 2: Getting Product?
Cashflow is king in the breaking world…seriously, KING. You have to be ready to spend money upfront to buy product before you even sell a single spot. That can get stressful fast if you’re not careful. You don’t want to be sitting on a bunch of unsold boxes while your bank account is crying for help.
One way to manage it better, especially when you’re just starting out, is to focus on bigger breaks. Instead of trying to sell a bunch of single boxes here and there, run breaks that cover more product at once. It sounds a little scary at first (more product = more upfront cost), but it actually helps because you’re moving more inventory in one shot. It also means fewer random boxes collecting dust on your shelf while you’re trying to figure out how to sell them.
Another thing…be real with yourself about how much you can afford to risk. It’s tempting to load up on all the shiny new releases, but if you can’t sell them quickly, you’re just tying up your cash and making it harder to buy stuff that will move. Always think a few steps ahead: “If I buy this case, can I fill the break fast enough to cover my costs and still make money?”
Also, keep in mind that sometimes, no matter how good your plan is, stuff just doesn’t sell. Maybe it’s a slow week, maybe another breaker is undercutting everyone, maybe people just aren’t hyped for that product. It happens. So leave yourself some wiggle room. Don’t sink everything into one break thinking it’s going to be a guaranteed sellout.
Bottom line: treat your money like it’s your business partner. Respect it, manage it smartly, and always keep an eye on how much is going out versus how much is coming back in.
Thanks for reading this lesson. I’ll be back soon with Lesson 4: Gather Necessary Supplies.
Missed the previous lessons? Start at Lesson 1: Build Your Audience.
Jaime breaks as The DJAWN Group several nights a week on Breaker Toolbox. If you have any questions or are interested in becoming a breaker, contact him on Facebook or via email.
