Now that you’re onboard with Breaker Toolbox, it’s time to get people to know about you and your breaks. Here are some effective ways you can market your Breaker Toolbox breaks.
Leverage Breaker Toolbox’s Built-in Scheduling & Promotion Tools:
Plan Ahead: Utilize the scheduling feature to set your break date and time in advance, allowing ample time for promotion. We recommend 2 weeks in advance which will allow our marketing team ample time to assist in marketing.
Customizable Descriptions: Emphasize crafting compelling and detailed descriptions within Breaker Toolbox to entice buyers. Include set details, number of spots, potential hits, and any special rules.
Highlight any Special Offers: Be clear about any special offerings you may be doing for specific breaks. Discount, deals, etc.
Maximize Visibility in Facebook Groups:
Dedicated Break Announcements: Consistently post clear and engaging announcements for each of your Breaker Toolbox-listed breaks within the groups. Include key details like date/time, set being broken, number of spots, price per spot, and a direct link to your Breaker Toolbox listing. Tag Breaker Toolbox on your posts for additional visibility.
Utilize Both Facebook Groups: In addition to the Breaker Toolbox Facebook group, you have access to the ~78k member Baseball Cards-Buy, Sell, Trade, and Break! (Powered by ParlaySports) Facebook group. Be sure to post your breaks in both groups for maximum visibility.
Create Pinned Events: For each scheduled break, create a dedicated event within the groups. Ensure all relevant information is included in the event details. As an administrator, Breaker Toolbox has the ability to leverage the group’s pinning feature to keep your upcoming break event prominently displayed at the top of the group’s feed for maximum exposure. Send a link to your Facebook post to your Breaker Toolbox contact (or Jaime at jaime@djawn.com) to have your post pinned.
Engage with Group Members: Actively participate in discussions within the group, answer questions about your breaks, and build a rapport with potential buyers. Share exciting previews or potential hits to generate interest before your Breaker Toolbox break goes live.
Post Hits: Post hits from your breaks in the Facebook groups. Consider tagging the owner of the hit (unless they are against it) and be sure to tag Breaker Toolbox.
Share Your Dedicated Breaker Toolbox Homepage Link Everywhere:
Your Homepage: Highlight your personalized Breaker Toolbox web page as the single, professional link to all your active and upcoming breaks. You can find this by clicking on your breaker name.
Social Media Bio: Make it the primary link in your social media profiles (X, Instagram, TikTok, Facebook, etc.) for easy access.
Video Descriptions: Include the link in all your YouTube, Twitch, or other video platform descriptions.
Email Signatures: Add it to your email signature for consistent promotion in your communications.
Utilize Your Unique QR Code for Offline and In-Person Promotion:
Physical Marketing: Print your QR code on business cards, flyers, or even packaging for physical breaks or local meetups.
Live Break Overlays: Display your QR code as an overlay during your live streams on platforms like Youtube or Twitch for viewers to easily access your breaks.
Event Signage: Use your QR code at card shows or events to direct attendees to your online break listings.
Merchandise: Consider incorporating your QR code onto branded merchandise (stickers, etc.) for passive promotion.
Customize Your Web Page to Enhance Your Brand:
Branding Consistency: Ensure your personalized Breaker Toolbox homepage reflects your brand’s logo, as well as information about your business.
Compelling Bio/About Section: Use the space to introduce yourself, your breaking style, and why customers should choose your breaks.
Use the QR Code for Quick Access During Live Breaks:
On-Screen Prompt: During live streams, display the QR code as a quick way for viewers to join the current break or see upcoming ones without having to type in a lengthy URL.
Call to Action: Verbally prompt viewers to scan the QR code for easy access to your breaks.
Cross-Promote Across Your Existing Social Media:
Share Your Toolbox Listings: Easily share direct links to your Breaker Toolbox break listings on X, Facebook, Instagram, TikTok, and other platforms.
Teaser Content: Create engaging content (photos, videos of potential/past hits) and link them back to your Breaker Toolbox listing.
Run Contests & Giveaways: Announce contests or giveaways on your social media that require participants to join your Breaker Toolbox break. Be sure to include these details in the “Special” section of your break.
Utilize Breaker Toolbox’s Visuals & Branding:
High-Quality Images/Videos: Showcase the product being broken using clear and appealing visuals within your Breaker Toolbox listing.
Branding Consistency: Ensure your Breaker Toolbox profile and listings align with your overall branding (logo, colors) for better recognition and will help you stand out.
Engage with Your Audience Directly on Breaker Toolbox:
Respond to Questions Promptly: Highlight the importance of actively answering questions from potential buyers within the Breaker Toolbox platform.
Offer Incentives & Early Bird Specials (Managed Through Breaker Toolbox):
Early Bird Discounts: Promote discounts for the first few spots filled or for those who join early via your Breaker Toolbox listing. Work with Breaker Tool to generate any needed discount codes.
Bonus Items/Spots: Offer bonus items or extra spots in future breaks as incentives for joining your current Breaker Toolbox break.
Collaborate with Other Breakers (Outside of Breaker Toolbox, but linked):
Chat With Other Breakers: Ask Breaker Toolbox to be invited to the Breaker Toolbox Breaker’s Facebook chat so that you can meet and coordinate with other Breaker Toolbox breakers.
Cross-Promote Each Other’s Breaks: Partner with other breakers and share each other’s Breaker Toolbox listings on your respective social media channels.
Highlight Past Successes (Link to Breaker Toolbox Past Breaks:
Showcase Big Hits: Share exciting hits from previous Breaker Toolbox breaks on social media to build hype for future ones. This includes both Facebook groups mentioned above.
Stay Consistent and Persistent:
Regular Promotion Schedule: Consistently promote your Breaker Toolbox breaks leading up to the event.
Don’t Get Discouraged: Experiment with different marketing strategies and don’t be discouraged by slow initial results. It may take time to build an audience.
